Since 1999 I have been working in the digital marketing and e-commerce industry, of which I spent 8 years in Sydney, Australia. My experience spans from working for luxury brands, telecommunication companies, American online start ups and family run businesses: Porsche Design, Germany/ Deutsche Telekom, Germany/ Willy Bogner, Germany/ match.com, US/ Singtel Optus, Australia/ excite@home, Australia.

For more than 20 years I have been maximizing digital revenue for online shops, running online marketing teams, developing digital wholesale strategies and e-commerce business with international multilabel e-tailers like Net-a-Porter, MrPorter, Zalando & Co. as well as managing the transition and merging of online business with offline business (integrating retail, wholesale, offline marketing).

My speciality is combining digital & analog tactics to create the perfect brand experience - using online tools and mechanisms to drive consumer (traffic) to offline stores and push traditional retail. While I am not a competitive athlete anymore, I am still passionate about always achieving the best results!